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Whoa!
HEADS Up!
Major Concept!
The two most important pages in the book (so far)!! At least for people in the people business.
Our brains are approximately 9 times larger, as a percentage of mass, than other mammals. It is pretty obvious then that our ability to analyze, think logically, and manipulate our opposable thumbs are the reasons why humans win out over the “Truly Big Dudes with claws”. Right?!
WRONG! NOT TRUE!
Our oversize brains developed to accommodate complex social relationships so we could join together and outwit and out organize every other species on our planet.
GOSSIP! Talk among yourselves. Hang around the water-cooler. Go be with people. Exchange information.
At least that is the theory of evolutionary psychologist Robin Dunbar. Our brains developed almost entirely to store social information. (“RELATIONSHIP STUFF!!!”) Terms like “social glue”, “social cohesion skills”, “organizational effectiveness”, which leads to the soft skills like “relationship stuff”, “communication stuff”, and “political stuff”.
Ignoring the above as important to the success of any endeavor is not only stupid, but “ignores the very essence of what it means to be human.”
So, quoting Tom Peters right from Page 349 of “The Little BIG Things”:
- Message I: A (very) high share of “wasted” time spent on relationship development provides by far the highest “return on investment.” (E.G.: In my experience, it’s mostly fools who “don’t suffer fools ['time waters'] lightly.”)
- Message II: So go “waste”! (And, often, reap) (NB: I wasn’t born yesterday. Of course there is a lot of “political bullshit”. But be very careful: One “no-nonsense” man’s ire with annoying bullshit is another woman’s “Winding Road to Riches and Power.”)
TIP 1. Read Message I and II above until you really, really understand the message(s).
Tip 2: If you want to be successful in real estate sales, or achieve success DOING anything else in and with your life, you must interact with people. GO FORTH NOW and INTERACT!
Tip 3: Go follow this link and consider just how big your social group is: The 150 Theory
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Quotations 34: A Special Section of “The Little BIG Things” (for REALTORS)
August 30, 2010Every REALTOR® is, by definition, a public speaker. Perhaps not on the vast stage, but certainly in day to day contact with the varied public we serve. As such, it might pay to have a few favored quotations at hand when engaging in every day discourse. From Tom Peters 34 Favorites, here are a few [...]