What We Already Know

In the process of creating my new “Command Center” in the walkout level of our Lone Tree town house, I was forced to move a very full bookcase 2 feet to the west to accommodate the printer stand. This really large bookcase is the repository of approximately 250 books of various description. This morning I re-shelved all 250, taking care to establish some sort of order from our former chaotic shelving approach. A few books of fiction, but most addressing real estate, business, sales, personal well being, travel, and our 2 wheel pedal passion. As I touched and briefly reflected on each book, I was amazed at how much I have read and have knowledge of.

Books

We have sales books describing every type of sales approach; motivational books; real estate technique books; esoterica of feeling good about self; travel books from 20 countries; and 15 books on pedaling off somewhere and leaving it all behind. We have Dummie books, Idiot books, exercise books, and make money books. Bunches of books about all kinds of positive things. So, what is the point?

Tune out the Negative

One point is that with the exception of economists, most authors write books to improve an aspect or skill of the reader, or at least entertain the reader. Economists write books to depress the reader. In trying to predict the unpredictable, most economists tend to err on their side of caution, which is usually gloomy. So stop listening to the economists.

A Moderate Lifestyle

The second, and far more important point is that most of the how-to books have the same message. Life, living, business, real estate, health, and politics are really served well by moderation. When too many people drink alcohol before driving a car, the accident rate goes up. When almost anyone can obtain a mortgage loan, house prices rise excessively. When one political party ignores the a thing that negatively affects the citizens, the other party gains power. When too many people make too much money without providing value, the market crashes.

Selling Simplified

And lastly, selling is simple. Here is how it works:

1.)Find another person to talk to.

2.)Ask that person about the things that matter, family, occupation, recreation, and dreams (F.O.R.D.).

3.) Listen.

4.)Determine if there is a need for the the thing you are selling.

5.)If so, sell it, if not, bid a pleasant goodbye and find another person to talk to.

We have 30 books on selling techniques, and they all boil down to that level of simplicity.

Live!

We all know a great deal about many things. We have great anchors and experiences. Enjoy them and share them. Reach out and touch your friends and family, and talk about babies and marriages. Speak of baseball and apple pie. Ride your bike, climb a mountain, LIVE! Talk about politics and faith. Agree, or agree to disagree. Share what you would really like out of your life. Take a deep breath, slow down a minute, and realize that you are really OK. The stock market will recover, politics will change (but not really that much), people will still need homes, and life will be OK, if we just remember what we already know, and do something with that knowledge. And please stop being afraid. We have developed a culture of fear in this country that does not serve us well. It is time we change that negative culture.

Written by Larry D. McGee, Denver Realtor - Visit Website Sphere: Related Content